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        1. 當前位置:首頁-新聞中心>>公司公告>>不干膠標簽在化妝品行業有哪些使用特性?

          不干膠標簽在化妝品行業有哪些使用特性?

          來源:http://www.apersianrug.com/ 日期:2020-09-21 發布人:shengfeng 1.國內知名化妝品品牌在外包裝上大多由絲網印刷轉向不干膠標簽,薄膜標簽材料的需求量正快速增長。由于技術含量較高,所需成本也就比紙張標簽高得 多,一般三層的薄膜標簽,里面每一層都有不同要求。比如層要求跟油墨結合得好,第二層要求跟膠水結合得好,中間一層是載體,標簽的顏色由這一層決定。
          1. Most of the famous cosmetic brands in China have shifted from screen printing to self-adhesive labels on the outer packaging, and the demand for film label materials is growing rapidly. Due to the high technology content, the cost is much higher than the paper label, generally three-layer film label, each layer has different requirements. For example, the first layer requires a good combination with ink, the second layer requires a good combination with glue, the middle layer is the carrier, and the color of the label is determined by this layer.
          2.超透明、耐積壓的材料被廣泛應用。例如“伊卡璐”洗發水使用的超透明包裝。
          2. Ultra transparent and anti overstock materials are widely used. For example, the ultratransparent packaging used in "Icarus" shampoo.
          3.部分跨國公司的全球性/區域性采購。
          3. Global / regional procurement of some multinational companies.
          4.在國外,日化類的產品價格相對消費者的收入是非常便宜的,所以消費者并不會去計較其包裝質量。而在中國,有知名度的日化產品相對較貴,有些甚至是 較奢侈的物品,這樣消費者就會對其包裝持較挑剔的眼光。另外,受某些客觀因素的影響,比如國內的道路交通狀況較差,因此,要求化妝品的包裝具有較強的抗磨 擦性。所有的這些因素都促使生產廠家對化妝品標簽提出更高的標準。
          4. In foreign countries, the price of daily chemical products is very cheap relative to the income of consumers, so consumers will not care about the quality of their packaging. In China, well-known daily chemical products are relatively expensive, some even luxury items, so consumers will hold a more critical view on their packaging. In addition, affected by some objective factors, such as the poor road traffic conditions in China, the packaging of cosmetics is required to have strong anti-wear. All these factors have prompted manufacturers to put forward higher standards for cosmetic labels.
          不干膠防偽標簽印刷
          5.模內貼標不僅具有較好的防偽功能,而且所需的成本也不比傳統標簽高,是一項極具潛力的新型貼標技術。但由于模內貼標的包裝容器生產出來后,就不可 能再更標簽,對生產靈活性有影響,這就要求廠家必須對產品有準確的銷售預測。但國內達到這種程度的生產廠家還不多,這一點就限制了模內貼標在中國的快速發 展。目前,國內已有一些民營企業大膽嘗試,在這個領域走在了前面。而多數大型跨國公司對此還處于觀望階段。
          5. In mold labeling not only has good anti-counterfeiting function, but also costs no more than traditional labels. It is a potential new labeling technology. However, after the packaging container with label in the mold is produced, it is impossible to change the label, which has an impact on the production flexibility, which requires manufacturers to have accurate sales forecast for the products. However, there are not many domestic manufacturers to achieve this level, which limits the rapid development of in mold labeling in China. At present, some private enterprises in China have made bold attempts and are ahead in this field. Most large multinational companies are still in the wait-and-see stage.
          不干膠標簽在全球具有廣闊的發展前景。
          Self adhesive label has a broad development prospect in the world.
          以美國化妝品的外包裝材料為例,不干膠薄膜標簽占33%,直接絲網印刷占29%,不干膠紙標簽占16%,模內薄膜標簽占10%??梢?,不干膠標簽在其外包裝材料市場中占了48%。
          Take the external packaging materials of cosmetics in the United States as an example, self-adhesive film labels accounted for 33%, direct screen printing accounted for 29%, self-adhesive paper labels accounted for 16%, and in mold film labels accounted for 10%. Visible, self-adhesive label in its packaging material market accounted for 48%.
          據統計,中國的不干膠標簽的需求量每年正以超出25%的比率快速增長。目前中國的不干膠標簽市場大小約5-5.5億平方米,人均占有有量僅0.5 平方米/人/年,而一些發達國家比如澳大利亞的人均占有量達到13平方米/人/年。因此,中國的不干膠標簽市場具有非常大的潛力。
          According to statistics, the demand for self-adhesive labels in China is growing rapidly by more than 25% every year. At present, the size of the adhesive label market in China is about 500-550 million square meters, and the per capita share is only 0.5 square meters per person per year, while the per capita share of some developed countries such as Australia is 13 square meters per person per year. Therefore, China's adhesive label market has great potential.
          感謝您的閱讀,此文的文章來源:不干膠防偽標簽印刷制作更多的內容和問題請點擊:http://www.apersianrug.com我們會繼續努力的為您提供服務,感謝您的支持!
          Thank you for your reading. The source of this article is: self adhesive anti-counterfeiting label printing. For more information and questions, please click: http://www.apersianrug.com We will continue to work hard to provide services for you, thank you for your support!

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